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Introduction to Mobile

  1. Mobile, Introduction to New World. An upturn in the Technology
  2. What is Mobile? • An electronic telecommunications device, often referred to as a cellular phone or cellphone • Portable telephone device that does not require the use of landlines. • Instead connect to a wireless communications network through radio wave or satellite transmissions.
  3. Mobile Computing • Mobile Computing is a technology that allows transmission of data, voice and video via a computer or any other wireless enabled device without having to be connected to a fixed physical link. • compasses a number of technologies and devices, such as wireless LANs, notebook computers, cell and smart phones, tablet PCs and PDAs.
  4. History of mobile • the history of mobile phones goes back to 1908 when a US Patent was issued in Kentucky for a wireless telephone. • Mobile phones were invented as early as the 1940s when engineers working at AT&T developed cells for mobile phone base stations. • In starting, Mobile phones were two-way radios that allowed people like taxi drivers and the emergency services to communicate • These early mobile phones are often referred to as 0G mobile phones, or Zero Generation mobile phones
  5. • Japan became the first country to have a city-wide commercial cellular mobile phone network in 1979. • The Nordic Mobile Telephone (NMT) system launched in Denmark, Norway, Sweden and Finland in 1981. • The next major step in mobile phone history was in the mid-eighties with the First Generation (1G) fully automatic cellular networks were introduced.
  6. History of mobile • Motorola was the first company to produce a handheld mobile phone • on April 3, 1973, Martin Cooper, a senior engineer at Motorola, called a rival telecommunications company and informed them he was speaking via a mobile phone. Development of mobile Phones technology
  7. • The phone Cooper used, if you could call it that, weighed a staggering 1.1kg and measured in at 228.6x127x44.4mm. With this prototype device, you got 30 minutes of talk-time and it took around 10 hours to charge. • In 1983, Motorola released its first commercial mobile phone, known as the Motorola DynaTAC 8000X. The handset offered 30 minutes of talk-time, six hours standby, and could store 30 phone numbers. It also cost £2639 ($3995). • This was the first ever mobile phone to be approved by the FCC (Federal Communications Commission) in the USA
  8. • In the very early days of the mobile space handsets weren’t designed with consumers in mind. You’d need a couple of thousand pounds to get hold of one, and even then performance wasn’t great. • At the start of the 1990s race between Nokia & Motorola started • Nokia’s first ‘handheld’ mobile phone, the Mobira Cityman 900, launched in 1989 and weighed just 800g – a huge improvement over 1982’s 9.8kg Mobira Senator model.
  9. • 1990 to 1995 represented an upward swerve in design and portability, with mobile devices gradually starting to appear in the hands of average consumers for the first time. • By the late-1990s, mobile devices were fast becoming the norm thanks to the following handsets…
  10. • IBM Simon (1992) • It was launched in 1992 and was the first touchscreen phone • Not just receiving and making phone calls, it was also able to send e-mails, faxes and messages. • It also featured very useful applications like calendar, appointment scheduler, calculator, world clock, electronic notepad, address book etc.,
  11. • 1997 – Nokia 6110 • Features: • Voice call and Text message • Three games: Memory, Snake, Logic • Calculator, clock and calendar • Currency converter • Works as a pager • Profile settings • 4 colors
  12. • 1997 – Motorola StarTAC • Inspired by the communicator from Star Trek • World’s first clamshell handset • Features • Voice call and text message • Clock • Calculator • Call records: (10 dialed, 5 received, 5 missed calls)
  13. • Race continued until the start of 21st century • Mobile phones like Nokia 5110 (1998) and Motorola Time port 7089 (1999) got huge response at that time.
  14. • At the start of 21st century, Mobile phones brought significance changes in the history. • On September 1, 2000, Nokia released the Nokia 3310 • The phone sold extremely well, being one of the most successful phones with 126 million units sold worldwide.
  15. • Nokia 3310 • Features -Monochrome graphic -Dynamic font size -Screensavers -Welcome message -Smart messaging -Calculator -Voice Dial -Mobile Chat mode for SMS -Profiles -Currency converter -4 Games ( Snake II, Pairs II, Space Impact, Bantumi )
  16. • Samsung SPH-M100 (UpRoar) launched in 2000 was the first cell phone to have MP3 music capabilities. • Ericsson R320 released on July 14 2000, was the first mobile phone to win WAP forum certification • Ericsson T39 announced in 2001, was the first Bluetooth-capable phone.
  17. The Color technology • Ericsson T68 announced April 2002,was the first handset with a color screen. • Nokia 3510i phone was the first to bring GPRS internet services to the mass market. It was a more advanced version with a color screen.
  18. Camera Technology • Nokia 7650 announced on June 26, 2002 was the first Nokia set to feature a built-in camera and was featured in the movie Minority Report.
  19. Internet and 3G • Nokia 3220 • It was announced in 2004, was the first entry- level phone that offered full internet access • Nokia 6630 • It is also considered as the first 3G smartphone by the Nokia • It was the first dual-mode, tri-band handset designed to work on 3G (WCDMA), EDGE and 2G networks in Europe
  20. • HTC Universal • Announced on November, 2005 was the first 3G Pocket PC phone at HTC and the first to come with Windows Mobile.
  21. • The year of 2007 marked as a significance turn in the history of Smartphones, when Apple introduced IPhone on the platform of technology with its excessive features. • The original iPhone was released in June 2007 with an auto-rotate sensor, a multi-touch sensor that allowed multiple inputs while ignoring minor touches, a touch interface that replaced the traditional QWERTY keyboards, and many other features that helped to give Apple an almost instant healthy market share on its release.
  22. • IPhone (the original) • Also referred as iPhone 1, iPhone 1G, or iPhone 2G. • featured quad-band GSM cellular connectivity with GPRS and EDGE support for data transfer. • IPhone 3G • On June 9, 2008, Apple announced its successor, the IPhone 3G. It was made even more desirable by all the apps that could be purchased for it in the AppStore
  23. • The competition started between the mobile phone companies to extend technology. • Differences between operating systems came. • IPhone’s OS was challenged by Android • Android was unveiled as its first product, a mobile device platform built on the Linux kernel, currently developed by Google. • The first commercially available smartphone running Android was the HTC Dream, released on October 22, 2008.
  24. List of Android Versions • Android 1.0 (Apple pie) • Android 1.1 (banana bread) • Android 1.5 (Cupcake) • Android 1.6 (Donut) • Android 2.0 (Éclair) • Android 2.2 (Froyo) • Android 2.3 (Ginger Bread) • Android 3.0 (Honeycomb) • Android 4.0 (Ice cream Sandwich) • Android 4.1 (Jelly bean) • Android 4.4 (kitkat) • Android 5.0 (Lollipop) • Android 6.0 (Marshmallow)
  25. • By the launch of Android, race started between different mobile companies. • Samsung launched its first Android phone, The Samsung Galaxy, known as Samsung GT-I7500 in some countries, It was announced on 27 April 2009. It is succeeded by the Samsung i5700. • Sony Ericsson smartphone to run the Android operating system. The phone was shipped with Android 1.6 (Donut), but an upgrade to 2.1 (Éclair) was made available starting 31 October 2010, with a gradual international rollout.
  26. • HTC J Butterfly, was the world’s first five-inch 1080p phone • Samsung Galaxy S and J series created a strong chain in the android platform to defeat the game of iOS. • The device that most probably kick started the up-scaling trend and became the widely-accepted as the first commercially-successful phablet(Phone+tablet) was 2011’s Samsung Galaxy Note
  27. • Some other smartphones like S5 and Htc M8 successfully took the market in hands • People started using android phones because of their easy user interface and many other reasons like price, Bluetooth feature, External memory card etc • Now Iphone had to come up with powerful technology to beat the android platform • It started war of technology.
  28. IPhone to attack android • IPhone 3GS • It was introduced in 2009, it was an improvement to IPhone 3 with the capacity: of 8, 16, and 32 GB • IPhone 4 • It was introduced in 2010, an updated phone with an updated OS, came with 5-megapixel camera with LED flash. it also had Capacity of 8, 16, and 32 GB • IPhone 4s • It was introduced in 2011, an improvement to IPhone 4, with an 8-megapixel camera and 1080p video recording, it was now also available with the capacity of 64 GB
  29. • IPhone 5 • It was announced in 2012, it was a major upgrade. It added an extra row of icons with an extra-tall screen, introduced the Lightning connector and had a lighter, aluminum casing. It really did usher in the modern iPhone era • IPhone 5c • It was very much a rebadged iPhone 5 with a few cosmetic changes; plastic cover, giving iPhone buyers an option that was cheaper but still brand new for the first time. iOS 7 was launched at the same time, bringing true multitasking for apps and introducing the Control Centre for more convenient access to the iPhone’s settings.
  30. • IPhone 5s • It was the flagship model for 2013, with a revamped design and a little feature called Touch ID introduced to the iPhone line-up for the first time. • IPhone 6 • Launched in 2014, extended the display size to 4.7 inches and added in more pixels to boot. Also worth noting is the introduction of NFC(near field communication) for Apple Pay and other services, plus a significant upgrade for the camera, giving better photo and video results than ever before.
  31. • IPhone 6plus • It announced with IPhone 6 on September 9, 2014, Came with 5.5- inches and iOS 8 to break the chain of android phones like Samsung Galaxy Note 4, LG G3 etc. • New features like iSight camera, focuses automatically and continuously when taking photos and videos. And now for the first time, the user has the ability to view the home screen horizontally.
  32. • IPhone SE • It is known as Special edition, unveiled at 21st March, 2016 • It is coming with 4 inch screen and with the excessive features, even better than 6plus. • It is now available in USA and will be available soon in Asian countries.
  33. PCs then, and now • An IPhone CPU has 625 times more transistors than a 1995 Pentium. • IPhone 6 launched weekend: Apple sold ~25x more CPU transistors than were in all the PCs on Earth in 1995 • Everyone has got supercomputer in his pocket Every corporation Every home and Every desk Every pocket
  34. 3bn modern Computers • There are 3bn iOs and Android computers on earth and 2.5 bn smartphones. Source: Apple, Google, Gartner
  35. The World in 2020 • Andreesen Horowitz said:
  36. Mobile is the new echo system • Tech moves forward by going from one eco system to the next, and each new ecosystem is a change in scale. Mobile has the scale of everyone on earth. Mainframes 100k Workstations 10m PCs 1.5bn Mobile 5bn+
  37. Source: Google, Yahoo
  38. Mobile with Internet • So the internet happened, and time after time, with the inventions of many smartphones, people started accessing internet on their phones • Devices based on the new ecosystem are already overtaking the old one 0% 20% 40% 60% 80% 100% 2013 2014 2015 Desktop Laptop Smartphones
  39. • According to Facebook research, half of it’s base is mobile-only
  40. Mobile doesn’t mean ‘mobile’ • People don’t use the internet on their phone when they’re mobile- they use it everywhere 40-50% of all smartphone traffic happens on Wi-Fi. Mainly at home 57 % Outside places like offices, cafes, shops 43%
  41. More sophisticated • The mobile is now more capable and sophisticated internet platform than the desktop computers and laptops. Personal Cameras Social integration Touch Location Security Sensors Payment And much easier to use
  42. Apps of smartphones • Easy to say: apps are over half of internet use • Fundamental shift in behavior from desktop web to mobile apps 0 500 1000 1500 Jan-13 Jan-14 Jan-15 Mobile browser Mobile App Desktop Billion million people online, USA Source: Coms core
  43. IPhone’s OS and Android • As discussed early, iOS and Android are in the race since the smart phones came in the market, They both won the mobile OS wars in different ways 0% 20% 40% 60% 80% 100% 120% Phone Units sales Facebook Users Mobile web browsing App store revenue US ‘Black Friday’ sites Android iOS Global mobile market share, Q4 2015 Source: Google, Gartner, Facebook, IBM.
  44. A smartphone OS isn’t a neutral platform • Smartphones are internet platforms. On PC you built for web: on mobile you build for the OS. • Interaction moves down the stack from apps and the browser into the OS itself. • Apple and Google keep changing things for everyone.
  45. And more platforms from maps and social • New discovery, engagement and user acquisition models. • Moving up the stack. • Google Maps and We Chat have achieved this in Pakistan- Facebook and others trying to follow.
  46. Response in Pakistan • New innovations in app stores, coming day by day • Many social apps got huge response in Pakistan, like Facebook, twitter, Instagram and Snap chat. 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 1.8 2.0 Applications iOS Android Mobile monthly active users / devices (mn) Source: Google, Facebook, Apple Inc., Snapchat etc.
  47. From room to a palm of hand • If we look at the history of computer, we’ll see that how bigger and slower were the computers at the start (first and second generation) • But now we can access the internet from just one finger tip and we can hold the computer in our hand • We can access it, anywhere, while standing sitting or running • The desktop computers cannot move, as they need current through plug all the time • Even Laptops requires your lap or specific place
  48. • But mobiles are now can be used easily • Many people use it for many purposes • It provides access to internet, which means access to the whole world. • Some people use it for entertainment, some for business purposes. • And with the flux in time, mobile phones are replacing Desktop computers.
  49. “Technology is best when it brings people together” – Matt Mullenweg
  50. THE END Thank You

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